Digital Marketing Demystified: Strategies for Success in the Online World

Dr. Shalu Tandon, Ms. Charanpreet Kaur, Dr. Raj Kumar Kashyap and Dr. Vikas Rao Vadi

FORMAT

Paperback and e–book

ISBN

978-81-19481-94-1

DOI

https://doi.org/10.5281/zenodo.14718581

PAGES

309 pages

PRICE

Rs. 1000/- ($80)

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About The Author

Dr. Shalu Tandon Vice Principal and Associate Professor at Don Bosco Institute of Technology, New Delhi, has over 20 years of experience in academia and industry. She has published extensively in reputed journals, with many works indexed in Scopus and Web of Science. Her research focuses on web mining, digital marketing, web user behavior, and big data.

Ms. Charanpreet Kaur, Associate Professor at Don Bosco Institute of Technology, New Delhi, has over 15 years of experience in academia and industry. An alumna of GGSIPU and BITS Pilani, she is pursuing her Ph.D. at MRIIRS. A prolific researcher with 20+ publications in reputed journals, her interests include Data Mining, Machine Learning, and Data Science.

Dr. Raj Kumar Kashyap Ph.D. in Computer Science, is a seasoned academician with over 27 years of experience. Currently a Professor and HOD of IT at SGTBIMIT, he has published extensively in reputed journals and conferences. His recent achievement includes a patent titled “An IoT-Based Advanced Control System for Smart Farming,” reflecting his commitment to innovation in technology.

Dr. Vikas Rao Vadi, Ph.D. in Information Technology, is a distinguished academician with over 25 years of experience. Currently the Director at Don Bosco Institute of Technology, New Delhi, he has held prestigious roles in academia and authored numerous publications. A holder of six patents, his research interests include Data Analytics, Big Data, and Network Security.